Having canceled my Groupon subscription this weekend (too much Botox, too far away) I was surprised to find an AmazonLocal deal in my inbox this morning.
Surprised because I hadn’t heard anywhere that Amazon was launching this service. Maybe I missed it in the frenzy of anti-Groupon articles or in the articles about which other deal services LivingSocial just acquired.
But I am surprised that Amazon could launch something like this without seeing more “Groupon is dead” type reports. Frankly with the cash Amazon has and the local network I’d think this is a natural move for them and one they can do better than most. Amazon also knows a lot about me like my address, my purchasing history, a wish list of things I wish I had, and even my music collection since that 20GB of music in the cloud for $3.99 was hard to pass up while I wait for iCloud to launch. I imagine that plenty of local merchants would like to access that aggregated data and suggest things for me to buy. Given the penchant for all deal sites to suggest yoga and Botox I can only assume my history and demographics say I am inflexible and saggy.
The other potential entrant in this market should be eBay since they already deal with people trying to sell goods and services.