There are a lot of bad ideas out there. I also understand that Pepsi is in trouble because, who knew, sugar drinks are just bad for you. And now that people are cutting back, uh oh, the money is drying up.
So here comes Drinkfinity. An expensive water bottle, made of plastic no less, with expensive “flavor pods”. Worse is they tacitly admit it’s a bad idea at the outset by saying this is all about “lifestyle”. Uh huh. The best consolation is knowing that millennials tend to see through this kind of nonsense.