What’s really missing from music

What’s really missing from music

As I read this article [https://hbr.org/2015/09/why-apple-music-missed-a-beat] I was amazed that it got the problem so right and yet the solution so wrong.

The premise is fairly simple: Apple’s music service is a failure  because it is stuck in an old-fashioned, out-dated view of the world. Specifically Apple still thinks about music as tracks and albums vs. something else. That’s all good and generally speaking correct.

But the article quickly goes off the rails as it pushes some weird bio-metric markers for figuring out music that people will like based on clubs, “smart headphones”, etc. This misses the point about music but thankfully the article has a lovely quote that I’ll appropriate, music is “the language of emotion”.

Music is perhaps the oldest art form for humanity. We’ve been doing it for tens if not hundreds of thousands of years. As a child everyone beats a spoon on the ground, dances, sings, wails a bit, and can feel the soothing sounds of mama’s lullabye. We are wired for music as both consumers and producers. Over time we tend to lose our production abilities but for the rest of our lives music can just move you like nothing else. Why else would movie producers spend so much time getting a soundtrack ** just right**?

A hundred years ago your music was what you could play. Maybe if you were lucky and rich you could get someone else to play. Then the radio happened and we had a new world of music. Then the record player, the CD, MP3s… the the world was our oyster. Which is amazing when you think about it but also very, very difficult to navigate. Okay, so what music am I going to listen to now that I can essentially listen to every single piece of music in the human experience? This is often referred to as curation but curation is closer to being a radio DJ of the past but with a different kind of audience. This is fine as far as it goes and companies like Spotify are getting better at it.

But the real revolution, the next big thing in music is going to be the thing that gives us the emotional resonance again. Play my mellow morning music, my waking up to the gym, my god-awful morning commute music to keep my blood pressure down, my afternoon “free at last”, my evening wind-down smooth jazz (but not tonight, it’s Friday, pump it up). “The language of emotion” . And you know what my emotions are already. You have my Facebook feed, my Twitter feed, my schedule, and the most personal device ever invented, my phone. You don’t need more data or inputs, you just need to put that together and try.

Facebook succeeded because they brought a very simple human concept i.e. a social network to the wider world. In the old days you had letters or telephone, Facebook upped the ante. To a great extent Instagram and WhatsApp and Snapchat are the same thing but with slightly different ways of talking. Twitter is different and weird which is why it hasn’t found it’s groove yet (but we all know there is something there, right). The next big thing in music is going to take the existing data and merge it into the language of emotion and fly. No more playlists, no more curation, no more worrying about where my music lives, no overt social network… just play the thing I want when I want it and let me sing (virtually or not) with my peeps.

The money will follow.


oregontopatagonia:

For the next 9 days, I’m traveling by train from Chicago to San Francisco. Across the northern planes, into Glacier National Park, to Portland, then south. There’s a crew of photographers, writers, filmmakers, and artists on board. We have our own sleeper car and observation car. Each day we meet and hear from each other: lessons from our crafts, tips at honing our skills, and stories from the edges of the world. I feel so lucky to be part of this brain trust. The intention: cross this incredible country as people did 100 years ago, not in six hours, but over two weeks… see how the land fits together, and in turn, see how our thoughts and creative pursuits fit together. As I learn, I will share. I know we can’t fit errbody on this train, so I’m gonna give y’all the highlights. What a potent cocktail this will be. @amtrak #passportexpress @passionpassport cray cray 📷 by: @reallykindofamazing (at St Paul, Mn Riverwalk)

While this is an amazing undertaking and welcome… 9 days?!? What in the hell is wrong with our rail system in this country that it takes 9 days to do what would be a 3-4 day drive.

What’s Your Start-up’s “Bus Count”? 7 Myths of Entrepreneurship and Programming | The Blog of Author Tim Ferriss

What’s Your Start-up’s “Bus Count”? 7 Myths of Entrepreneurship and Programming | The Blog of Author Tim Ferriss

Apple Presentation – Lefsetz Letter

Apple Presentation – Lefsetz Letter


climateadaptation:

Urban planning and neighborhood revitalization. The day-lighting of the river in the middle is my favorite! See dozens more, here.

Wow, check out the full gallery http://www.businessinsider.com/urbi-before-after-gallery-2015-8 . The appeal of these designs is obvious. 

Of course the obvious question in some cases is a) how did people get to work and b) what was the economic impact of these changes? I’m generally supportive of removing cars but if people can’t get to work due to insufficient alternative means that is a problem in itself.

Day 39

I discovered Kindle Unlimited last week. The deal is fairly simple: $9.99 per month for all the specially marked Kindle books you want. I stumbled on this when I almost bought a book for $11 that was available on Kindle Unlimited. So why not, save a dollar and find some other books this month.

What I didn’t know was that many books include audio narration as well. And not text-to-speech which is wonky and weird but professional Audible-style narration (in fact the books show in your Audible app). Sold! 

I realize I am lucky right now to have more time to read and listen than most people but this is a real find for anyone who reads a lot.

Why Europe Hates US Internet Giants In Six Charts

Why Europe Hates US Internet Giants In Six Charts


fastcompany:

This is what happened when Belgian streets got rid of cars and turned into beautiful parks this summer

Wait, what? People actually got outside and enjoyed their cities?

I wonder how well that works without backup transportation e.g. buses or subways.