Sports Brief Daily
During my time off I’m trying an experiment. The background was a series of dinner parties in which various people would announce that a) they didn’t really care about professional sports but b) it often came up during business meetings and such so therefore knowing something about sports would be important.
My wife and I talked a little about it at the time and thought that a simple daily update with one story would work nicely. Our goal is to figure out the proverbial “water cooler” topic of the day. We did nothing about this idea until recently when I started a sabbatical and I found I had a little more time on my hands and I wanted to dig into what it would take to build this.
With some amount of stops and starts what I have at the moment:
1. A WordPress blog. I tried WordPress.com and it was far too restrictive for what I needed. I’m currently hosting WordPress in Microsoft Azure since I get a discounted monthly subscription. If I had a little more time I might have used Ghost as my writing platform.
2. I use MailChimp to easily build my daily emails. Given the volume of subscribers right now (hi Mom!) I could have just used my own email account and editor but I wanted to explore what the various email tools could do. MailChimp has been super simple to use so far and given the tiny volume of email, free to use.
3. My wife is writing a weekly “here are some other interesting non-sports things” update. In the two weeks we’ve run this site this non-sports update has been the most read piece.
What I have learned is that it’s a lot harder to get anyone to read your writing than it would seem. I know there is a Tim Ferris podcast about doing a newsletter and turning it into a $1m business. Either I’m doing it wrong, my content isn’t very good, or it’s just harder to do than it sounds in the podcast I don’t know. I enjoy writing the blurb each morning so I will keep at it. I also learned a lot about WordPress. My next exploration is in boosting article performance on Facebook, Twitter, and starting the exploration into Pinterest.