26 things I’ve learnt in 3 years since ‘escaping the city’ to start this website – Escape the City
Lovely article. It has some of the flavor of this article on Medium but without being such a downer. #5 seems very true; by the time you hone *any* pitch you are probably just suck of it. But remembering that it’s still new to the people you pitch to seems important. When we launched So.cl at Microsoft we learned #6 the hard way: PR will not in fact make you a success. We had all the PR in the world as everyone wondered if Microsoft was launching “the next Facebook” (we weren’t). It translated to a flood of people, but like any normal wave, it receded into the ocean when we didn’t have anything interesting to offer.