As people get older, they listen to less hot music: the “Coolness Spiral of Death”



Data from Spotify appear to confirm why your parents are so out of it: As people get older, they listen to less hot music of the moment, and instead just queue up the oldies.

This statistical crunch comes via Ajay Kalia, who calculated a
popularity score for all songs that we streamed in 2014, and then
examined who listened to them, and how old they were. The results, as he reports them:

What I found was that, on average …

… while teens’ music taste is dominated by incredibly popular music,
this proportion drops steadily through peoples’ 20s, before their tastes
“mature” in their early 30s.

… men and women listen similarly in their their teens, but after that,
men’s mainstream music listening decreases much faster than it does for

… at any age, people with children (inferred from listening habits)
listen to a smaller amounts of currently-popular music than the average
listener of that age.

Personified, “music was better in my day” is a battle being fought
between 35-year old fathers and teen girls — with single men and moms in
their 20s being pulled in both directions.

Read the rest…

What is missed in this study is that a 35-year old father of teen girls has experienced more music so the catalog is bigger. So of course the mix of hot new tracks vs. oldies is going to be different.

As I get older I listen to great music from the Beatles and the 70′s, 80′s and time washes out the nasty stuff that was present then. And today’s kids will do the same thing – or are you asserting that everything “hot” today is going to stand the test of time?

Either that or we’re just old.

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