The Emerging Foundation For The Future Of Work
Benedict Evans has a great piece that confirms what many have been saying: smartphone adoption is an enormous game changer:
Benedict Evans, iPads and tablet growth
[…] the smartphone explosion is putting the internet into the hands of far more people than ever before, and it’s alway there. If you’re watching TV and want to know about an actor or a product, do you go upstairs and turn on your PC, walk across the room to pick up a tablet, or just pull a smartphone out of your pocket? The declining relative utility of the PC is reflected in a slowing replacement cycle (you don’t replace the one you have) – the tablet has yet to make the sale in the first place, outside the initial wave of adopters.
Compounding this, the smartphone explosion is accompanied by an apps explosion. There are thousands of amazing apps on iPad (and very few on Android tablets, which is why the balance of use between the two is so skewed), but the smartphone opportunity is so much bigger that it attracts much more attention: there are more of these devices, some use cases make much more sense on them (such as Instagram) and some only make sense on them (such as Uber, Hailo or Lyft). So the smartphone experience now is very rich.
The charts say it all. We are in a smartphone world, and it will change everything from top to bottom, and those impacts are only being hinted at, with the first changes showing up in the decline of the old ways: PC sales and desktop software sales, including use of web-based apps that are designed for browser use. We are starting to see the rise of the new ways, like the explosion of phone-friendly messaging apps, for personal and work use.
There is a revolution about to happen, a new era of computing based on increasingly powerful smartphones, ubiquitous connectivity, and context-driven apps that leverage the information latent in our actions and connections.
Expect that 50% of existing enterprise software companies will not be able to make this transition, despite being well-capitalized and running on millions of computers. At least half of the winners in the next 10 years will be startups, many that don’t exist yet.
Context-driven cooperative work tools on smartphones is the emerging foundation for the future of work.
Seems obvious and yet there aren’t enough options out there for truly collaborative phone apps. Too many try to solve things the same way as we did on the PC. The lesson should be that it’s different, it’s not just a tiny PC.