Why Wearables Like Nike’s FuelBand Aren’t Working | Re/code
Why aren’t wearables working? One because many of them are clunky. Not always in hardware design but often in the frustrating mix between hardware and software. And that is because getting that mix right is hard. Does anyone get car Bluetooth right? And they have been at it for a while.
The second reason is there isn’t a compelling case to wear one. Is there a single study showing a fitness tracker improves fitness? I bet not since diet is so much more important in any case.
I wear a fitness tracker. I believe they will get better as they get integrated with a complete lifestyle. But we need better design focused on end to end goals, achievements, and utility before that will happen.