We have too much fear of Apple. The approval cycle alone stifles your creativity.
Great article on WhatsApp and it’s refreshingly singular focus on a simple user experience, and how their entire development process is built to support it. It also talks about their complex relationship with Apple and shares how the inclusiveness of the App Store hurts their ability to innovate.
Interesting… the key of course is whether they can stay ad free. And whether Facebook continues to let them keep demographics off the list.