How much is your privacy worth? About five bucks.
“[T]he representative consumer is willing to make a one-time payment for each app of $2.28 to conceal their browser history, $4.05 to conceal their list of contacts, $1.19 to conceal their location, $1.75 to conceal their phone’s identification number, and $3.58 to conceal the contents of their text messages. The consumer is also willing to pay $2.12 to eliminate advertising.”
Ooh look, more lazy and crappy reporting… The authors of this study ask people how they would spend their money… which is about as useful as asking people about their diets.
Quick question: if people would pay $5 for privacy, why aren’t they flocking to Path? Or any of the other services that actually offer this (heck, email worked!) Answer: because in fact the deal isn’t that simple nor do people actually do what they tell researchers they will.
Argh… in this season of bogus “Facebook is dead to teens” studies can we get one skeptical news agency to poke holes in this crap?